58: #58 Maintaining a Strong Company Culture Amidst Growth
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO.
57: #57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
I’m joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees.
56: #56 The Agile Consumer
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the…
55: #55 Cutting Through the Clutter
It’s important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean…
54: #54 Agile Brands and Society
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage…
53: #53 Telling Shareable Stories with Your Brand
This is the last of four episodes related to brands and storytelling. What good is a story no one remembers, or isn’t easy for your customers, fans, and employees to tell? While it may not be as obvious as the…
52: #52 Telling Relatable Stories with Your Brand
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world,…
51: #51 Telling Authentic Stories with Your Brand
This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying something isn’t enough. Claiming to be the best, the fastest, or the friendliest means nothing…
50: #50 Telling Educational Stories with Your Brand
This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or product they like. Chances are, one of the things that stood out was…
49: #49 Listen to Your Customers, Don’t Talk at Them
Customer Experience Requires a Two-Way Conversation
48: #48 Customer Experience Trumps Channels and Mediums
Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with…
47: #47 Adaptivity and Collaboration in Your Company Culture
Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internally and with external partners, being truly agile will not be possible.