Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
-
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial intelligence (AI) and machine learning (ML) to generate synthetic respondents or simulate survey data. Instead of gathering responses directly from human participants, synthetic research models use algorithms trained on large datasets to emulate responses, behaviors, and preferences of a target audience.…
-
Tara DeZao
Tara DeZao, Sr. Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies.
-
The AI Capability Framework (Master Stack)
The AI Capability Framework, or Master Stack, is a four-tier model created by Greg Kihlström that separates what AI does (pillars) from the conditions it requires (layers), the external pressures that bound it (forces), and the strategic aim it serves (goals). Read top to bottom, the stack forms a single sentence — why, what AI…
-
The Fade (Uneven Disappearance)
The Fade, or Uneven Disappearance, is a concept from Greg Kihlström’s book Stop Saying “AI” describing how the word “AI” will drop out of language the way “electric” dropped off “electric light” — but unevenly. Because AI is probabilistic and fails quietly, it fades into the background for low-stakes uses while staying explicitly named and…
-
Veritone
Veritone is a leading provider of artificial intelligence (AI) and cognitive computing solutions. Its proprietary operating system, aiWARE™, transforms audio, video, and text data into actionable intelligence, empowering organizations across various sectors, including media and entertainment, legal, compliance, and government, to unlock the value of their unstructured data.
-
Warehouse Management System (WMS)
A Warehouse Management System (WMS) is a type of software application designed to support and optimize the operations of a warehouse or distribution center. It provides tools for managing and tracking inventory, organizing warehouse layout, streamlining order fulfillment, and coordinating shipping and receiving. A WMS helps improve accuracy, efficiency, and visibility in warehouse operations, serving…
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.