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Yesterday’s Marketing Technology News | April 2, 2026
Let’s stop saying agentic AI is arriving. It’s already here. But the gap between vendor…
#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
Today, we’re going to talk about the dark side of digital engagement, including the rapidly…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust…
Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword…
CreatorIQ Appoints Senthil Kumaran as Chief Technology Officer to Accelerate AI-Driven Innovation in Creator Marketing
Veteran technology leader to scale CreatorIQ’s global engineering organization and expand the AI and data…
Optimove Announces New AI–Powered Capabilities to Improve and Accelerate the Content Lifecycle
New capabilities empower marketers with AI agents for content creation, quality assurance, and decisioning
Firmly Launches Firmly Connect, the First Agentic Commerce Platform that Allows Merchants to Directly Connect to Any Agent or Agentic Marketing Channel Without Deploying Any Code
Firmly Connect enables merchants to quickly become “agentic commerce-ready” within hours to sell across AI…
Hightouch Launches Zero-Fee DSP Marketplace Solution to Unlock Offsite Media Margins
Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk…
AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover…
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