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AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition…
Zappi: Closing the Relevance Gap: Why Women Feel Unseen by Advertising and What Leaders Must Do
A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals…
Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller…
BrightEdge Data Reveals New AI Brand Risk for CMOs: Google AI Overviews Are 44% More Likely to Criticize Brands Than ChatGPT
BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing…
Yesterday’s MarTech News: March 7, 2026
Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to…
Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something…
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as…
Yesterday’s MarTech News: March 6, 2026
These announcements tell a consistent story, but not the one the vendors want you to…
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
Today, we are here at eTail Palm Springs, and we’re going to talk about tackling…