Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
Today, we’re going to talk about the playbook for building a unicorn-level business in one era, and the courage it takes to reinvent that playbook for the next. We’ll discuss the difference between using AI as a feature versus using it as a foundation, and how leadership and team structure need to evolve to not just survive, but thrive, during this shift. To help me discuss this topic, I’d like to welcome, Jason VandeBoom, Founder & CEO at ActiveCampaign.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Proximal Policy Optimization (PPO)
Proximal Policy Optimization (PPO) is a reinforcement learning (RL) algorithm designed to train models…
B2C (Business to Consumer) Marketing
Business to Consumer (B2C) marketing refers to the strategies and activities a business uses…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
Contact Center as a Service (CCaaS)
Contact Center as a Service (CCaaS) is a cloud-based contact center solution that provides…
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
Buy Online, Return In Store (BORIS)
Buy Online, Return In Store (BORIS) is a retail returns model where a customer…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Latest Research
The more recent insights, trends, and stats to guide your work
AI’s Shifting Role in CX: Prioritizing Quality, Empathy, and Transparency Beyond Speed
The Liveops 2025 Holiday AI & Customer Service Report reveals a critical shift in consumer expectations: the demand for quality,…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Top 10 B2B Marketing Podcasts for 2025
These shows collectively offer frameworks, demand‑gen systems, personal branding tactics, SaaS scaling stories, and deep-lead quality insights—tailored to serious B2B…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…
Expert Mode: Lessons in Growth to Acquisition from Boots-on-the-Ground Expertise
The prevailing narrative of the tech founder is a well-worn path. It usually involves a…
Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine
We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression,…