A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

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Marketing technology, CX, and Digital Transformation

The Agile Brand with Greg Kihlström

10: #10 Branding and Focus

“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal...

Apr 16, 20191 min read

The Agile Brand with Greg Kihlström

9: #9 Branding and Substance

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a...

Apr 9, 20191 min read

The Agile Brand with Greg Kihlström

8: #8 Attracting the Right Customers with Your Brand

When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand.

Apr 2, 20191 min read

The Agile Brand with Greg Kihlström

7: #7 Branding and Expectation-Setting for Customers

A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting...

Mar 26, 20191 min read

The Agile Brand with Greg Kihlström

6: #6 Brands and Value Creation for the Organization

Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits.

Mar 19, 20191 min read

The Agile Brand with Greg Kihlström

5: #5 Branding for Differentiation and Competitive Advantage

While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.

Mar 12, 20191 min read

The Agile Brand with Greg Kihlström

#4 Your Brand is Continually Evolving

Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion.

Mar 5, 20191 min read

The Agile Brand with Greg Kihlström

3: #3 Your Brand is a Relationship

Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and...

Feb 26, 20191 min read

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The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.