A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia
We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
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common topic, which could relate to a brand, an individual, product, cause, or organization.
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Artificial Neural Network (ANN)
An Artificial Neural Network (ANN) is a computational model inspired by the way biological…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
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Empathy drives impactful marketing campaigns
Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment…
