As a subset of AI, large language models (LLMs) have emerged to revolutionize the world of business through their ability to process vast amounts of text-based data, apply insights to better understand customer preferences and behaviors, and enhance overall marketing efforts.
LLMs are a type of neural network that have been pre-trained on massive amounts of text data, allowing them to understand the complexities and nuances of human language and the context in which it is used. Instead of programming specific instructions, they are capable of learning patterns and making predictions based on the data they have consumed. For businesses and marketers, the adoption of LLMs offers several significant advantages. Firstly, these models can analyze vast amounts of data quickly, allowing for real-time insights into customer behavior, sentiment analysis, and customer feedback. By understanding these aspects, business owners can make informed decisions and tailor their marketing efforts to resonate with their audiences effectively.
Book: The Agile Brand Guide to AI & Marketing by Greg Kihlström