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The Agile Brand with Greg Kihlström

#802: eTail’s Lena Moriarty on e-commerce in the year ahead

Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce, and how marketing leaders can prepare for a future that’s arriving faster than anyone expected. To help me discuss this topic, I’d like to welcome back Lena Moriarty, Head of Marketing at eTail.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Prompt Engineering

Prompt engineering refers to the practice of designing inputs—called prompts—for generative AI models to…

Jeff Zotara

Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…

Mark Smith

Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of…

John Durocher

John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In…

Christine Royston

Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the…

Dan Russotto

Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…

Rupali Jain

Rupali Jain is the Chief Product Officer at Optimizely. Previously she has held product…

Carlos Manalo

Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…

Machine Learning Operations (MLOps)

MLOps (Machine Learning Operations) is a set of practices, processes, and supporting tooling used…

Lena Moriarty

Lena Moriarty is the Head of Marketing at eTail, the conference community designed to…

Chip Lewis

Chip Lewis is Director of Web Analytics at Shutterfly

Travis Cushing

As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…


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