Co-Founder at Institute for Journey Management
Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology. Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone – guiding a series of software start-ups to over $100M in exits. He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013. By training Mark is a statistician, with a PhD from the early days of AI and distributed computing. However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.
Links
Mark Smith LinkedIn: https://www.linkedin.com/in/mapsmith/
Institute for Journey Management website: https://www.i4jm.org/
Podcast Appearances
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Please note that this information was accurate as of October 2, 2025