A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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As bot activity is impacting consumer trends, it is important for brands to be agile with technology.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Virtual Reality (VR)
Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
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How privacy by design builds brand trust
Privacy by design is a concept that emphasizes integrating privacy and data compliance into products and services from the very…
