Exploring the MarTech & CX Landscape
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy.
To help me discuss this topic, I’d like to welcome Chip Lewis, Director of Web Analytics at Shutterfly.
Today, we are in New York City at Contentsquare’s CX Circle and we’re going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I’d like to welcome Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft. Kelly, welcome to the show!
Today, we are in New York City at Contentsquares CX Circle and we’re going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI.
We’ll also dive into how these insights can drive a more agile and customer-centric approach to brand building.
To help me discuss this topic, I’d like to welcome Dave Anderson, VP of Product Marketing at Contentsquare.
Sense Analyst harnesses agentic AI to fully automate analysis so teams get deeper insights and reclaim hours of work
If you’re like most marketers, your biggest challenge isn’t whether or not you have data sitting somewhere in your organization that could be used to make better decisions, but rather how easily and quickly you can gain meaningful insights from the data, and what tools do you have to help.
Welcome to One Amazing About Contentsquare. Today we’re talking with Lucie Buisson, Chief Product Officer at Contentsquare, and she will be sharing not one but TWO amazing things about Contentsquare: the Sense and Session Replay Summaries features on their platform with us today.
Brands are facing unprecedented challenges characterized by rising customer acquisition costs and declining organic traffic. As highlighted by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at ContentSquare, a recent industry analysis of 238 billion retail page views reveals a concerning trend: while paid traffic is on the rise, organic traffic is experiencing a significant downturn. This phenomenon poses critical questions for marketers and business leaders alike: How can brands adapt to this shifting environment, and what strategies can they employ to thrive amidst these challenges?
If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who’s already getting it right?
Today, I’m thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes.
