Your operating model sets the ceiling on what AI can do. Martech Futurist | June 17, 2026
This week’s research, insights, and news provide a consistent signal from the analyst desks: the limiting factor on AI value is organizational, and the vendor market is reorganizing to sell against that limit. Forrester argues that agentic AI inherits and amplifies the flaws of the operating model it runs…
Expert Mode: Building a Resilient and Agile Supply Chain in 2025 and Beyond
Global events continue to disrupt supply chains, challenging brands to maintain agility and competitiveness. From geopolitical unrest to climate change, the unpredictable has become the norm. For enterprise marketing leaders, this means understanding the crucial connection between a modern supply chain strategy and brand agility is no longer a…
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your…
Coupa Study: 74% of U.S. Financial Leaders Predict Growth in 2025
Survey uncovers spike in optimism among global finance leaders in the resilience economy
Coupa Rolls Out AI-Driven Features to Simplify Business Operations
Coupa, the margin multiplier company, unveiled over a dozen AI-driven innovations – amounting to more than 100 throughout the platform – to help companies optimize process efficiency, improve productivity, and make it easier for employees to do their jobs, freeing them up to work on higher-value initiatives.
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