Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News: March 3, 2026

Mar 3, 2026

While the industry celebrates “agentic AI” and “AI-powered solutions,” the real story is more nuanced: marketing teams are facing a fundamental shift in how work gets done, and the gap between vendor promises and practical implementation remains substantial.

Catch the latest episodes of our shows

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
The Agile Brand with Greg Kihlström

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
The Agile Brand with Greg Kihlström

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world
The Agile Brand with Greg Kihlström

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
The Agile Brand with Greg Kihlström

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations

Vasion Chief Strategy Officer JD Carter on Building a responsive brand
The Agile Brand with Greg Kihlström

Vasion Chief Strategy Officer JD Carter on Building a responsive brand


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