Tag: Criteo

This disconnect between our internal operating models and external customer reality is more than just an operational headache; it is a profound strategic liability. It creates waste, obscures truth, and puts a ceiling on growth. And now, the advent of sophisticated AI is not merely offering a new tool…

Criteo CPO Todd Parsons on why marketing channel silos distort performance, how AI is compressing the shopper journey, and unifying media across walled gardens.

While the industry celebrates “agentic AI” and “AI-powered solutions,” the real story is more nuanced: marketing teams are facing a fundamental shift in how work gets done, and the gap between vendor promises and practical implementation remains substantial.