MarTech Futurist by Greg Kihlström

The infrastructure gap is now the competitive gap. | MarTech Futurist March 12, 2026

Mar 12, 2026

Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data foundations, governance, and operational workflows — not just the latest AI tools.

MarTech Futurist by Greg Kihlström

AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026

Mar 9, 2026

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools. The shift from human-driven to agent-mediated discovery, purchase, and loyalty is not a future scenario — it is an active transition. McKinsey’s $3-5…

MarTech Futurist by Greg Kihlström

AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026

Mar 8, 2026

The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a present-tense leadership test. Three interconnected themes dominate the landscape:


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