Greg Kihlström MarTech Futurist

Structural soundness beats speed in the rush to agentic. | MarTech Futurist, March 18, 2026

Mar 18, 2026

Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust…

MarTech Futurist by Greg Kihlström

The infrastructure gap is now the competitive gap. | MarTech Futurist March 12, 2026

Mar 12, 2026

Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data…

MarTech Futurist by Greg Kihlström

AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026

Mar 9, 2026

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools.…

MarTech Futurist by Greg Kihlström

AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026

Mar 8, 2026

The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a…


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