Tag: Google

Amazon DSP and Adform open ChatGPT ad buying, the IAB lifts 2026 US ad growth to 12.3%, Google ships Data Strength Uplift. Martech news, Sept 10, 2026.

Gartner reports inference spending passed training spending in 2026. For CMOs, that makes verification a recurring operating cost on someone else’s meter. Here is how to price it and which instruments to own.

Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not…

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational consequences. A few distinct tensions are emerging simultaneously across the martech landscape. First, the gap between martech investment and actual ROI is widening, not…

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress, but as a strategic inflection point with real operational consequences. Three distinct tensions are emerging simultaneously: The gap between martech investment and actual ROI…

Yesterday’s press releases and announcements paint a picture that CMOs need to read carefully — not as a wave of exciting new tools, but as a structural shift in how marketing operations, e-commerce visibility, and content quality are being fundamentally rewired. Three distinct forces are converging simultaneously, and each…

Yesterday’s wave of announcements shares a single, uncomfortable thesis for marketing leaders: AI is becoming the execution layer, not just a recommendation layer . The gap between vendor promises and practical reality is narrowing faster than most marketing organizations are prepared for, and the decisions Chief Marketing Officers (CMOs)…

Yesterday was not a typical news day for marketing technology — it was Google Marketing Live, and the volume and scope of announcements signal a structural shift in how marketing infrastructure is being rebuilt around AI agents. But before Chief Marketing Officers (CMOs) get swept up in the excitement,…

Yesterday’s announcements concentrate on the layer beneath marketing execution: the data foundations, governance controls, and discovery channels that determine whether AI tooling produces usable output. Two primary press releases dropped on May 15, 2026 — Dataiku’s Cobuild on Snowflake and Mordor Intelligence’s 2026 Customer Data Platform market analysis —…