New Book “AI Isn’t a Goal (or a Strategy)” Upends the Way Enterprises Talk About Artificial Intelligence
Marketers chasing the next algorithmic silver bullet might want to keep the receipt. In his new book, AI Isn’t a Goal (or a Strategy), best-selling author, advisor, and podcast host Greg Kihlström argues that artificial intelligence should power existing business objectives—never replace them. The book is available today in print, e-book, and audiobook formats.