CMSwire: AI Challenges: Are Your AI Strategies Built on Sand?

CMSwire: AI Challenges: Are Your AI Strategies Built on Sand?

Apr 13, 2025

This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily by the rapid adoption of generative AI in both the consumer and business space. But hype does not necessarily equate to understanding, as a study of more than 500…

MarTech: Implementing AI into MOps, from campaign launch to refinement and optimization

MarTech: Implementing AI into MOps, from campaign launch to refinement and optimization

Apr 13, 2025

AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences

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