Expert Mode: Beyond the Hype—Building a Revenue-Driven Marketing Engine in the AI Era
As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic stewards of the present. The C-suite, having read the same headlines we have, wants to know our AI strategy. They want to see the transformative results promised by a constant barrage of articles and…
This Week in Marketing Technology, AI, and CX Podcasts | June 17, 2026
The throughline this week is the widening gap between AI ambition and AI reality—and the unglamorous discipline it takes to close it. Every conversation circles the same uncomfortable truth: adoption is high, but predictable returns are rare, and the difference comes down to process, governance, data, and how you…
Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. Rethinking your operating model—what…
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