Tag: Mavlers

The throughline this week is the widening gap between AI ambition and AI reality—and the unglamorous discipline it takes to close it. Every conversation circles the same uncomfortable truth: adoption is high, but predictable returns are rare, and the difference comes down to process, governance, data, and how you…

Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. Rethinking your operating model—what…