Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era

Jun 11, 2026

Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. Rethinking your operating model—what…

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