Qualtrics: Navigating the 2026 Employee Experience Landscape: Strategic Imperatives for CX Leaders
The Qualtrics 2026 Employee Experience Trends Report indicates that 72% of employees report experiencing significant change, signaling a critical juncture for HR and CX leaders. The report, drawing insights from employees across 24 countries and multiple industries, highlights the urgent need to prepare workforces for an uncertain future, emphasizing…
Qualtrics: Employees Thrive Through Change
New tech investments predict higher employee engagement, but most employees are using AI tools their employers don’t know about
Qualtrics Appoints Jason Maynard as Chief Executive Officer
Qualtrics, the leader and creator of the experience management (XM) category, today announced the appointment of Jason Maynard as Chief Executive Officer, effective immediately. Maynard will also join the Qualtrics Board of Directors.
Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty
New research from Qualtrics, based on a Q3 2025 global consumer study of over 20,000 individuals across 14 countries, reveals that just 52% of consumers feel financially secure, a 3-point decline in two years. This financial insecurity has profound implications for customer experience (CX) and brand perception, compelling CX…
Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending
Poor customer experiences could cost businesses nearly $3 trillion in sales globally as customers cut their spending in response to a bad experience, according to a new analysis of global consumers from Qualtrics XM Institute.
Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence
Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence
Traditional Research Teams 4X More Likely to Lose Organizational Influence as Researchers Shift to Purpose-Built AI
Research teams that haven’t moved beyond basic AI are losing out on budget, influence, and strategic relevance — and the gap is widening fast according to the 2026 Market Research Trends report from Qualtrics.
Revolutionizing Market Research With The Power of Fine-Tuned AI Models
The landscape of market research is undergoing a significant transformation, driven by advancements in artificial intelligence. Research from Qualtrics shows senior marketing and CX leaders are increasingly recognizing AI’s capacity to deliver competitive advantages, with 94% acknowledging its strategic importance.
CMSWire: Some Consumers Find Zero Benefit With AI in Customer Service
New Qualtrics research shows AI in customer service is falling short, with one in five consumers unimpressed. This article was written for CMSWire by Greg Kihlström.
Expert Mode: The Agentic AI Revolution: Transforming Customer Experience from Reactive to Proactive
The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for businesses today. The sheer volume of signals, from website…
