Tag: Qualtrics

The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to…

Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are restructuring around them. Gartner’s latest forecast puts global AI spending at $2.59 trillion in 2026, a 47% jump year-over-year, with enterprises still trailing vendors…

Adding Press Ganey Forsta, the trusted standard for healthcare experience, to the Qualtrics XM dataset combines decades of proprietary healthcare data and regulatory systems with the leading XM AI & data platform to supercharge human experience management for all industries.

We built sprawling Voice of the Customer programs and sophisticated feedback loops, all in service of creating a perfect reflection of our customer inside the walls of the enterprise. But as marketing leaders, we know the truth: the reflection in that mirror is becoming increasingly distorted. Survey fatigue is…

In the time it takes to field a traditional study, a new competitor could emerge, a cultural trend could fizzle, or the entire market sentiment could shift on a dime. This “speed to insights” bottleneck isn’t just an operational headache; it’s a strategic liability. The cost of waiting is…

This article was written by Greg Kihlström for CMSWire. Experiences are not just a feature of the business. They are the business,” said Qualtrics CEO Jason Maynard as he kicked off Qualtrics X4, which took place March 17 to 19 at the Seattle Convention Center.

We are in Seattle at the Qualtrics X4 Summit, and today, we’re going to talk about a fundamental shift in how we gather customer insights. We’ll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without the fatigue,…

We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us…

Organizations that deeply understand and act on what matters to their employees outperform the rest. The Qualtrics 2026 Employee Experience Trends report found engagement is nearly twice as high when employers increased listening over the past year — with intent to stay, inclusion, and well-being up too. And when…

Qualtrics becomes Official Tool of “Voice of the Gallery,” part of the Fan Forward initiative