CMSWire: Some Consumers Find Zero Benefit With AI in Customer Service

CMSWire: Some Consumers Find Zero Benefit With AI in Customer Service

Nov 6, 2025

New Qualtrics research shows AI in customer service is falling short, with one in five consumers unimpressed. This article was written for CMSWire by Greg Kihlström.

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Expert Mode: The Agentic AI Revolution: Transforming Customer Experience from Reactive to Proactive

Sep 13, 2025

The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for businesses today.  The sheer volume of signals, from website…

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Qualtrics and Stanford Health Care Collaborate to Transform Healthcare Experience with AI Agents

Aug 14, 2025

Qualtrics, the leader and creator of the experience management (XM) category, today announced an expanded collaboration with Stanford Health Care to create AI agents that translate predictive insights into timely, targeted actions, reducing the administrative and coordination burdens placed on healthcare providers.

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Qualtrics and PureSpectrum Partner to Deliver Advanced Synthetic Research Capabilities

Aug 5, 2025

Qualtrics and PureSpectrum today announced a partnership that will bring to market advanced synthetic research capabilities that accelerate time to critical market insights in a fraction of the time and cost of traditional research panels.

#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics

#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics

Jul 31, 2025

What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful.…

CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)

CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)

Jun 22, 2025

This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it’s time to align your strategy with what customers really want.

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Qualtrics Named a Leader in 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for the Fourth Consecutive Time

Apr 22, 2025

Qualtrics positioned highest for Ability to Execute and furthest for Completeness of Vision in the Gartner Magic Quadrant for Voice of the Customer Platforms

#660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics

#660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics

Apr 6, 2025

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. Today we’re going to talk …

#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics

#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics

Mar 20, 2025

How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence.. To help me discuss this…

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Qualtrics and LangChain Announce Partnership to Develop Highly Specialized Experience Agents

Mar 20, 2025

Qualtrics supports open-source agent protocols to extend the impact of Experience Agents


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