Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is undeniable: meeting customers where they are, offering frictionless discovery, and enabling instant checkouts without ever forcing a user to leave their chat window.…
#857: Tealium’s Zack Wenthe on the hidden challenge of AI-driven commerce
Today, we’re going to talk about the hidden challenge of AI-driven commerce. As major brands roll out compelling shopping experiences on platforms like Google’s Gemini, they risk creating a new data black box. When customer interactions happen inside these AI environments, the insights from those conversations can become disconnected…
Tealium Enables AI-powered Contact Center Solutions with Amazon Connect Integration
New bi-directional flow fuels personalized customer journeys and AI-ready agent intelligence in the contact center
Data Axle and Tealium Partner to Bring Real-Time Data Intelligence to Automotive Marketing
New survey reveals 68% of dealership outreach fails to connect, signaling an urgent need for smarter data practices
Tealium releases enhanced AI framework to transform real-time customer engagement
The new Behavioral Insight Agent instantly turns billions of events and raw data into actionable insights for in-session personalization
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most seasoned marketing leaders on their toes. Predictive technologies abound, yet forecasting often feels more like guesswork. This volatility presents a unique challenge: How can CMOs and their teams effectively navigate this uncertainty and maximize…
#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
Today, we’re going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I’d like to welcome, Heidi Bullock, CMO at Tealium.
#36: One Amazing Thing About Tealium with BJ Allmon
What if your agentic AI apps could access real-time, consented data to customers what they want, when, where, and how they want it? Welcome to One Amazing About Tealium. Today we’re talking with BJ Allmon, Sr. Product Manager for AI at Tealium and he will be sharing one amazing…
New edition of the best-selling customer data platform guide gives expanded insights from industry leaders
In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition…
#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium
In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus – which is customer data management. There are several reasons for this,…
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