Yesterday’s Marketing Technology & AI News: October 17, 2026
Oct. 16, 2026 martech news: Auros finds 44% of U.S. shoppers avoid brands using AI in ads; Treasure AI unveils Digital Worker; Kling AI launches Kling 4.0.
Treasure AI’s Brenno Valerio on the right time to change martech: prove one or two workflows before you consolidate
Brenno Valerio, Head of Sales Americas at Treasure AI, on consolidating martech around customer data, CFO-proof POCs, and engagement-based pricing.
Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
Treasure AI COO & CFO Dan Weirich on why finance is reining in AI spend, a $450K real-time report, and pricing where you pay only for delivered value.
Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand
Treasure AI co-founder and CEO Kaz Ohta on governing autonomous AI agents: start at zero permission, audit every action, and build on governed customer data.
Treasure AI Launches Personalization Studio To Turn Customer Context into Real-Time Website Experiences
The new marketer-facing workspace brings existing customer profiles, audiences, and live behavioral signals into website personalization, helping enterprise teams move from insight to activation with fewer data handoffs.
Expert Mode: The CDP Isn’t Dead, It’s Just Getting Started
For the better part of a decade, the Customer Data Platform (CDP) has held a specific, if sometimes nebulous, role in the enterprise MarTech stack. It was the system of record, the single source of truth, the place where all your customer data was meant to live in harmonious,…
Treasure AI Takeover: 4 Episodes Featuring the Product Team
Rafael Flores and the Treasure AI product team on why the CDP had to stop storing and start deciding — four conversations on vision, roadmap, operations, and design.
Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
In this episode Rafael “Rafa” Flores, Chief Product and Growth Officer at Treasure AI, explains why a company that spent close to fifteen years building customer data infrastructure rebranded from Treasure Data on April 20 and rebuilt itself as an agentic experience platform — CDP still underneath, with decisioning…
Treasure AI Recognized as a Leader for Both B2C and B2B Users in the 2026 IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms
Treasure AI’s Intelligent Customer Data Platform unifies customer data, powers AI agents, and activates personalized engagement at scale for consumer brands and enterprises.
Treasure Data® Becomes Treasure AI™, Delivering 10x Value to Marketers in 10 Minutes with Its Agentic Experience Platform
With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience right
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