#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing

Agile Brand Guide on November 3, 2025

Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution.

To help me discuss this topic, I’d like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data.

#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local

Agile Brand Guide on October 30, 2025

Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It’s a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.
To help me discuss this topic, I’d like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé.

Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement

Agile Brand Guide on October 28, 2025

Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel. It helps companies lower total cost of ownership by reducing dependencies on multiple marketing and data tools, and power revenue growth through more relevant engagement and AI decisioning.

Treasure Data’s AI Agent Foundry Is Now Available in the New AWS Marketplace AI Agents and Tools Category

Agile Brand Guide on July 21, 2025

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Treasure Data’s AI Agent Foundry using their AWS accounts, accelerating agent and agentic workflow development.

Treasure Data Launches AI Suites to Supercharge Customer Experiences and Transform Teams into “Superhumans”

Agile Brand Guide on June 3, 2025

Treasure Data today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure Data’s proven Intelligent CDP. 

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