Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …
316: #316: How People, Process, and Platforms Affect the Employee Experience, with Joe Berger, WWT
Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience. To help me discuss this topic, I’d like to welcome Joe Berger, Area Vice President, Digital…
Machine Customer with James Dodkins
The CX Goalkeeper had the great opportunity to interview James Dodkins LinkedIn Headline: Customer Experience Rockstar 🤘 | CX Evangelist @ PEGA 🦄 | International Keynote Speaker 🌍 | Highlights: 00:00 Game Start 00:38 James’ introduction …
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …
The Agile Brand Podcast Featured on Thinkers360 Top Podcasts You Should Listen to in 2023
The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.
315: #315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath
There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used, there have been moves…
New Book by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future
Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform…
314: #314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase
Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services. To help me discuss this topic, I’d like to welcome Laurence…
Fast Company: Embracing the customer lifetime value model
This article was written by Greg Kihlström and originally published on Fast Company. Read the full article here. CLV is extremely important for those organizations that are embracing the …
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