E-commerce marketplaces are becoming more essential for merchants
E-commerce marketplaces have become essential for merchants in today’s highly competitive era of e-commerce.
Personalizing the Customer Journey for Greater Engagement
Today we’re going to talk about Customer Journey Orchestration with a focus
on SMS and messaging to help brands drive greater customer engagement and
personalize the customer experience for consumers that quickly grow
impatient by being saturated with impersonal messages from the brands they
support. In fact, according to a recent report by Twilio, two-thirds of
consumers say they’ll quit a brand if their experience isn’t personalized.
Achieving greater flexibility and efficiency with a headless architecture
One of the main advantages of headless architecture is the ability to use best-in-class components. With a traditional monolithic architecture, all the components are tightly integrated, making it difficult to change or upgrade individual components without affecting the entire system.
447: #447: Innovation in content marketing with Deane Barker, Optimizely
I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today. Innovation and creativity don’t happen in a…
Customer experience drives business growth
Customer experience is a critical factor in driving business growth.
S1 | 14: Using LinkedIn for career and company success with Brynne Tillman
LinkedIn is increasingly becoming a critical tool for sales and business. Add in AI, and now it’s taking it to a whole different level. Companies that promote and support employee engagement and usage, especially thriving sales organizations that leverage social selling strategies, are reaping strong rewards. Where is it headed and how should employees and companies leverage it to build strong brands and uncover new business opportunities? In this latest episode, Brand the Change is thrilled to have LinkedIn Whisperer Brynne Tillman. Brynne provides a state of the state as well as some futuristic insights on integrating AI and where this powerful platform, now closing in on a billion users, is headed for employees and companies.
Measuring success in a purpose-led business
Measurement of success in purpose-led businesses is, as you would imagine, just as important as in any other organization.
446: #446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about planning for 2024, and what the experts are seeing as marketing leaders are identifying hiring…
CMSWire: AI in the Workplace: Jobs, Creativity, & Ethics at Stake?
If you’re in marketing or customer experience, 30% of your job could be
automated by 2030. Shouldn’t you want more rewarding work anyway?
Clarity drives prioritization and business outcomes
The article highlights the importance of clarity in driving prioritization and outcomes. It emphasizes the need for teams to have a shared understanding of the desired outcomes and the granular details of those outcomes.