Month: November 2023

As businesses become more analytics-driven and consumers continue to move online, marketers need a sound system or framework that will guide their marketing activities. A marketing measurement framework (MMF) is a key tool that should be used by all businesses looking to keep their marketing efforts accountable, targeted, and…

We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what retailers should be keeping in mind for next year. With the prevalence of online shopping and…

Artificial Intelligence (AI) has been a topic of discussion in various industries, including marketing. In a recent survey conducted by Content Marketing Institute, it was found that content marketers have mixed feelings about the impact of AI on their careers.

In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on…

There has already been an impact of AI on content creation and Search Engine Optimization (SEO) and this will continue to grow, particularly with the emergence of Chat GPT and other AI technologies in search engines like Bing and Google.

Today we’re going to talk about proposals – love them or hate them, they are a requirement for so many companies, consultancies, and consultants to get new customers and new projects. Today we’re going to talk about some ways to do proposals…

The concept of the autonomous enterprise refers to organizations that leverage advanced technologies, such as artificial intelligence (AI) and automation, to operate more efficiently and effectively.

Agile accessibility is game-changing. In today’s digital age, accessibility is no longer just a nice-to-have feature, but a necessity. It is not only a matter of legal compliance but also a way for brands to demonstrate their commitment to diversity, equity, and inclusion (DEI).

One crucial aspect of alignment in business is the development of a resilient pipeline. A resilient pipeline refers to a sales organization’s ability to maintain a healthy and diverse portfolio of potential deals

I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere. Today we’re going…