Month: May 2024

Creating a new category is a strategic move that can have a significant impact on a company’s success in the marketplace.

We are living in an era where customer experience is paramount, and the role of design in shaping that experience cannot be overstated. Joining us today to explore this concept as well as how an organization operationalizes a seamless end-to-end customer experience, is Kaaren Hanson, Chief Design Officer at…

Dive into the world of exceptional customer experience with Joseph Michelli, an international authority on service excellence, in this enlightening episode of the CX Goalkeeper Podcast. Discover how global brands transform their customer interactions…

In the podcast episode, Fred Reichheld discusses the importance of listening to customers authentically in order to gather honest and constructive feedback. He explains that traditional methods of collecting customer data, such as surveys, may not always provide accurate insights as customers may not feel comfortable providing negative feedback,…

Advocates drive customer loyalty and growth by playing a crucial role in the customer lifecycle. Advocates are customers who go beyond simply purchasing a product or service—they become brand evangelists who willingly promote and endorse a company to others.

Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. …

Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today’s competitive environments, where data is abundant and easily accessible, advertisers have the opportunity to leverage this information to enhance their advertising strategies and ultimately achieve better results.

TrueDialog, a leading provider of enterprise-grade SMS text messaging solutions, introduces TrueDelivery, a groundbreaking SMS deliverability alerting tool that uses AI and machine learning (ML) to increase the success rate of vendor’s SMS campaigns and ensure messages do not get erroneously flagged by carriers’ spam filters. Initial results with…

The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace by Chad Solomonson and Greg Kihlström explores why creating a technology infrastructure of freely interchangeable components provides organizations with more robust and reliable applications that both internal teams and end customers can benefit from. 

What makes brands like Apple and Nike not just recognized, but truly loved. Dr. Ahuvia’s book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as a “best business book.” He conducted the first scientific studies of brand love some 30…