Month: May 2024

Placemaking is the art of creating spaces that provide a backdrop for life’s experiences, making people feel comfortable and at ease. In the podcast interview with Adam Chen, architect TJ Carvis discusses the importance of placemaking in his work at Gresham Smith, focusing on creating spaces that allow people…

Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content – whether that’s inaccuracies, plagiarism, or even detecting if …

Happy customer feedback is a valuable asset that organizations can leverage effectively to drive success in their marketing and sales efforts. In a podcast transcript discussing the importance of user evidence, the speaker highlighted the untapped potential of happy customer stories and the need for organizations to collect and…

Jennifer Ashman is a CX thought leader and experience design expert.  She has been in the field for over two decades and is a Professor of Practice at Michigan State University, where she teaches Experience Design in the Master’s Degree program in Customer Experience Management. Jennifer shares some real…

Data minimization is a key principle that companies should consider when collecting and managing customer data for personalization purposes. The podcast interview highlighted the importance of only collecting data that is necessary for improving customer experiences and business operations.

Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we’re diving into these concepts with Mana Ionescu, FVP …