Month: May 2024

In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model …

In the interview with Abhii Parakh, the importance of starting with the customer is emphasized as a foundational principle for creating a successful customer experience (CX) strategy. The conversation highlights the role of CX professionals in ensuring that the needs of customers are met, even when they may not…

In this episode, we’re talking about the growth trajectory of content creation and the innovation that is supporting its evolution. Brand the Change is honored to sit down with Authored Up’s Founder Ivana Todovoric, who talks about the platform’s quick evolution in supporting LinkedIn content creators. She shares her…

Collaboration is key for success in today’s fast-paced and ever-changing business environment. The podcast transcript provided insight into the challenges that brands face when it comes to collaboration, particularly in the areas of cross-functional team collaboration and utilizing AI in everyday tasks.

In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model …

Today’s episode features a deep dive with Jim Tincher, an expert in enhancing B2B customer experiences. Prepare to be captivated by a discussion that’s not just insightful but also instrumental for anyone keen on driving meaningful business growth…

Aligning goals and educating teams are two critical components of successful marketing efforts. In this article we’ll discuss several key themes emerge that highlight the importance of alignment and education within a marketing organization.

AI, or artificial intelligence, is rapidly transforming the role of Chief Marketing Officers (CMOs) in the business world. In the next 12 to 18 months, we can expect to see even more significant changes in how AI impacts the way CMOs work and the skills and competencies that will…

The iGaming industry, which includes sports betting and online casinos, is a unique industry with high velocity of transactions and little differentiation between brands. Incentives like bonuses and free money for gambling wear out quickly, making it challenging for brands to stand out.

Today we’re going to talk about predictive, real-time marketing ROI – what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I’d like to welcome Guan Wang,…