Month: May 2024

In this second edition of this best-selling installment in the series, Customer Data Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide: Customer Data Platforms 2024 Edition…

Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential. To help me discuss this topic,…

An article based on the podcast conversation between Tracey Brown, a leader at Walgreens, and Greg Kihlstrom, where they discuss the importance of understanding customer needs and expectations in delivering a seamless omni-channel customer experience.

There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe …

In this episode, we are privileged to host David Avrin, one of the most insightful and influential speakers and consultants on customer experience and business competitiveness. David shares his profound insights into making businesses not just…

The benefits of headless architecture are numerous and significant. One of the key advantages is the ability to build a tailored solution to address the specific problems and opportunities of a business.

Personalization is key for loyalty programs. In today’s competitive market, companies need to go beyond generic offers and discounts to truly engage and retain their customers. This is where personalization comes in.

Investing in tools for efficiency is a critical aspect of organizational success. In today’s fast-moving business environment, companies need to constantly evaluate their processes and find ways to streamline operations. This can be achieved through the use of internal tools and automation.

Headless and composable commerce is a revolutionary approach to e-commerce that is transforming the way brands build and manage their digital presence. This approach involves decoupling the front end of a website or application from the backend, allowing brands to select the best tools and services for each aspect…

Data monetization in retail refers to the process of leveraging the data collected by brick and mortar stores to generate revenue and create value.