Month: August 2024

A federal judge ruled that Google has illegally monopolized the search market, handing the government “an epic win in its first major antitrust case against a tech giant in more than two decades,” reports Bloomberg Law.

Organizations need to constantly adapt and evolve their marketing strategies in response to changing market trends and consumer behavior. By staying agile, businesses can quickly respond to new opportunities and challenges, allowing them to stay ahead of the competition.

Everence Credit Union President Shares Her Insights

Cogito, a leader in real-time AI coaching and guidance for the enterprise, announced survey results that reveal insights into consumer preferences when it comes to engaging with artificial intelligence (AI) during the customer service experience. The findings confirm that consumers are embracing the personalized sales experience AI offers, but…

Consumer preferences are evolving in the travel industry, with changing expectations directly influencing brand strategies. As discussed in a recent podcast episode of The Agile Brand, Jeff Zotara, Chief Marketing Officer at Arrivia, shared insights on how his company is responding to these changes and tailoring loyalty programs to…

Today, we’re excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore how AI is reshaping the roles of customer service agents and enhancing business strategies.

Optimizely, a leading digital experience platform (DXP) provider recently announced the launch of its SaaS CMS, featuring the all-new Visual Builder.

Getting all your marketing data in one place has always been a challenge. But then being able to update date it, add sources, and report on the most meaningful measurements often took time, requests from data or IT teams, and a lot of waiting. Today we’re going to look…

Generative AI, as you likely know, refers to a type of artificial intelligence that is capable of creating new content or information based on existing data. In the context of e-commerce, generative AI can be used to personalize product recommendations, search results, and overall user experience. By leveraging generative…

In today’s digital ecosystem, data compliance and privacy are more than just legal requirements; they’re critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we’re joined by Jordan Sher, Vice President of…