Month: August 2024

Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. …

In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the…

Artificial Intelligence (AI) has become an increasingly important tool in the world of marketing, driving results and helping businesses achieve their goals. As technology continues to evolve, it is essential for brands to understand the real-world applications and implications of AI in order to stay competitive and successful.

In this episode, a seasoned customer experience consultant, Julie Tano-Lawson shares her unique insights and strategies for developing impactful CX programs, particularly in French-speaking regions. Julie’s experience spans North America and Africa,…

The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience. Today, we’re diving deep into the fast-evolving world of…

Artificial Intelligence (AI) and omnichannel strategies are revolutionizing the e-commerce landscape, providing retailers with the tools and insights needed to stay ahead of the curve and remain competitive in a rapidly evolving market.

Identity plays a crucial role in shaping customer loyalty in today’s business world. As discussed in the podcast interview, individuals have a deep-rooted need to belong and be part of something bigger than themselves. This innate desire for connection and affiliation with a group or community influences consumer behavior…

AI has evolved immensely over the past year. The technology that disrupted the workplace in early 2023 has now become an integral part of daily workflows across organizations worldwide. Teams are leveraging AI more than ever to enhance productivity without increasing overhead costs. 

Organizations are constantly looking for ways to fuel growth and stand out from the competition. One strategy that has gained traction in recent years is the adoption of a customer-led growth mindset. This approach focuses on putting the customer at the center of all business decisions and strategies, with…

When data plays a vital role in the enterprise, effectively using analytics to drive business value is crucial. Today, we’re joined by Steve Fiore, Senior Director of Customer Experience at …