Month: September 2024

 Optimizely, the leading digital experience platform (DXP) provider and world’s largest experimentation platform, announced today it has signed a definitive agreement to acquire the leading warehouse native analytics platform NetSpring.

In this episode of the CX Goalkeeper Podcast, host Gregorio Uglioni sits down with senior customer experience manager Patty Soltis to explore the intricate dynamics of convincing the C-suite to embrace customer experience initiatives. Patty shares…

When consumers can get what they want whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. With the rise of online shopping and the increasing number of sales channels available to retailers and brands, it has become essential to streamline and manage online…

Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.

Braze unveiled new product innovations designed to help marketers craft and optimize one-to-one personalized experiences at its annual customer conference, Forge 2024.

Value exchange drives data collection in the digital age, as demonstrated in the podcast transcript. The conversation highlights the importance of transparently communicating the benefits of sharing first-party data with brands and the need for a clear rationale behind collecting additional information. By offering incentives, demonstrating the value of…

In this debut episode of Worth Knowing, Host Bonnie Habyan gives a preview of what’s to come in her new podcast. But she has a warning for her listeners. Buckle …

The current job market in the United States is experiencing contrasting conditions between hourly workers and corporate employees. This phenomenon has been described as the tale of two economies, with hourly workers facing challenges in finding employment while corporate employees are experiencing layoffs and hiring freezes.

Private labels, also known as store brands, have traditionally been seen as lower quality alternatives to national brands. However, recent trends suggest that consumers are beginning to view private labels in a more positive light.

As bot activity is impacting consumer trends, it is important for brands to be agile with technology.