Month: September 2024

Customer obsession is a mindset that drives priority decisions within an organization. When a company is truly customer-obsessed, it means that the needs and preferences of the customer are at the forefront of every decision that is made.

Using stories for impactful communication is a powerful tool that can help drive change and create lasting impact. The interview with Megan Burns highlighted the importance of simplifying ideas and making them memorable in order to effectively communicate with others.

In B2B marketing, relevance, agility, and fearlessness are crucial qualities that drive success and help brands stand out as leaders in their categories. These qualities are essential in today’s highly competitive market, where brands need to constantly evolve and adapt to meet the changing needs and expectations of their…

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.

TrueDialog, a leading provider of enterprise-grade SMS texting solutions, today announced that Amanda McGuckin Hager has joined the company as Chief Marketing Officer (CMO), reporting to CEO John Wright. McGuckin Hager brings over 25 years of experience in brand, digital, and performance marketing while building high-performing teams that drive exceptional business results.  

Personalization and education are key drivers of customer loyalty in the travel industry. As discussed in the podcast, personalization is crucial for brands to connect with their customers on a deeper level and provide them with tailored experiences that meet their individual needs and preferences.

QuantumLight, the quantitative venture capital and growth equity firm, today unveils its playbook, “Driving High Performance: A Founder’s Guide to Cultivating Top Talent at Scale.” Co-authored with Nik Storonsky, the visionary founder behind the $45bn fintech giant Revolut, this playbook is set to raise the bar for performance in…

It is crucial for leaders in various areas such as customer experience (CX), digital marketing, and design to work in alignment rather than in silos. This concept may seem cliched, but it is undeniably true that alignment drives better results for organizations.

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we’re diving into the evolving world of generative AI for the enterprise with Sumeet Agrawal, VP of Product Management at…

In this episode of Brand the Change, Bonnie Habyan has a fireside chat with online community creator Scott MacGregor. Scott is the founder of The Outlier Project, a unique community …