Month: October 2024

User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms like Overwolf, which boasts a community of over 100 million monthly gamers, UGC has provided a unique opportunity for brands to reach a highly engaged and diverse audience. Let’s…

Hubspot announced today that it has entered into a definitive agreement to acquire Cacheflow, a leading B2B subscription billing management and configure, price, quote (CPQ) solution. With Cacheflow, HubSpot will offer subscription billing management and robust CPQ tools. 

Treasure Data today announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s…

Surveys play a crucial role in understanding customer experiences and gathering feedback to improve products and services. However, the quality of the data collected through surveys like Net Promoter Score (NPS) is often questionable due to the lack of scientific standards in survey design.

Personalization through artificial intelligence (AI) is key in today’s business landscape. The interview with Greg Kihlström highlights the importance of customer experience and the impact it has on brand performance. It emphasizes the need for organizations to focus on customer experience in the moment, rather than after the fact,…

First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization.…

On the podcast, Horst Schulze discusses the importance of creating a customer-centric culture through excellence in business. Schulze emphasizes the idea that by focusing on providing exceptional service and care to customers, companies can not only attract more customers but also retain them and even charge higher prices for…

Patient-Provider Advisory Councils to improve Patient Experience at the UNC LIndberger Cancer Center

This article was written by Greg Kihlström for MarTech. In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics…