Month: November 2024

First Conversational AI dedicated to women’s health is now available through the Willow App to offer expert-backed guidance on feeding, motherhood, women’s health, and more

Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them.

GMS, the AI-driven  communications solutions company for global enterprises and Mobile Network  Operators (MNOs), rolls out Generative Response Ads, a disruptive innovation that  enables consumers to engage in real-time conversations directly within ad spaces.  This format creates new opportunities, where ads evolve beyond static displays to  deliver dynamic, two-way…

Customer journey management is a critical aspect of customer experience strategy that involves understanding and optimizing the various touchpoints a customer has with a brand throughout their journey. It is a process that requires businesses to map out the customer journey, identify pain points and opportunities, and continuously refine…

How One Idea Became a $500 Million Success

In this episode, we sit down with Emily Cohen, Vice President of United Contractors, as she shares her powerful vision for transforming the heavy civil construction industry into an inclusive, …

Optimizely, the leading digital experience platform (DXP) provider, today announced its PaaS & SaaS CMS and its Web & Feature Experimentation products are now HIPAA-enabled, meeting guidelines set forth by the Health Insurance Portability and Accountability Act. Optimizely will now also act as a Business Associate when partnering with…

eTail Palm Springs, the premier event for e-commerce and digital marketing retail innovators, returns from Feb. 24 – 27, 2025, at the JW Marriott Desert Springs. This year, eTail Palm Springs will include more speakers than ever before, and the agenda includes sessions across various topics and verticals to provide retailers…

The notion that success is often born from failure is a theme that resonates deeply within the entrepreneurial landscape. In a recent podcast conversation, this idea is explored through personal anecdotes and reflections on the nature of success and failure. The discussion reveals that the journey to success is…

While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Today we’re going to talk about…