Month: March 2025

In this engaging episode of the CX Goalkeeper Podcast, I sit down with Peter Ryan, a leading voice in customer experience (CX) and BPO strategy, to explore the key CX predictions for 2025. From Agent AI to market consolidation and real-time voice…

It’s important to collect customer experience data, but if it’s not driving change across your organization, is it really helping your business? Today we’re going to talk about making meaningful cross-functional change, using CX research and data as a guide. I’m joined by Adam Hagerman, Director of UX Research…

The advertising industry faces a significant challenge: ad waste. With nearly two-thirds of every advertising dollar spent going towards end inventory and up to 15% of total spending wasted on fraud or low-quality content, marketers are increasingly pressured to maximize their budgets and achieve optimal outcomes. The staggering figure…

Marketers are often inundated with metrics that promise to gauge the success of their campaigns. Among these, Return on Ad Spend (ROAS) and Cost-Per-Acquisition (CPA) have emerged as the gold standards. While these metrics provide valuable insights into the immediate performance of advertising efforts, they can also lead to…

Nfinite, a pioneer in AI-driven product visualization with over $130M in financing raised to date, today announced a major milestone for its Visual Experience Platform (VXP™) which has generated its millionth AI-powered product image. The achievement underscores the explosive scalability and efficiency AI brings to retail visual content production,…

Dr. Joseph Michelli offers invaluable insights on balancing AI and human interaction in customer experience, drawing from his extensive research and work with renowned brands like Starbucks, Ritz-Carlton, and Mercedes-Benz. His expertise in…

In the rapidly evolving landscape of business, companies face the dual challenge of maintaining their core identity while pursuing innovative growth opportunities. The phrase “Reinvent authentically, dream audaciously” encapsulates this delicate balancing act. It highlights the necessity for organizations to stay true to their foundational values while simultaneously being…

How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence.. To help me discuss this…

Qualtrics supports open-source agent protocols to extend the impact of Experience Agents

Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce’s advanced commerce tools and Attain’s powerful measurement capabilities. By leveraging cutting-edge commerce integration and precision measurement, the campaign delivered 10X higher conversions…