Month: March 2025

Retailers face the dual challenge of optimizing both paid search and search engine optimization (SEO) strategies. As highlighted in a recent episode of The Agile Brand podcast, the intertwining nature of these two channels necessitates a cohesive approach rather than treating them as separate silos. With the rise of…

Edge Audiences delivers AI-powered synthetic panels that reduce survey costs by up to 70% and shorten collection times from weeks to minutes

In a highly competitive marketplace, small businesses face numerous challenges, particularly when it comes to visibility and customer engagement. However, one area where they can gain a significant advantage is through exceptional customer experience. Unlike larger corporations that may have expansive budgets for advertising and marketing, small businesses can…

Is your organization just jumping on the AI bandwagon, or do you have a solution that will support your company’s needs in the short and long term? Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to…

In marketing technology, the integration of artificial intelligence (AI) is heralding a new era of efficiency and personalization. The traditional methods of integrating marketing tools often involve significant manual effort, requiring marketers to navigate complex systems, coordinate with developers, and anticipate customer behavior. However, the advent of AI agents…

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the world’s most widely adopted marketing and customer experience platform, Adobe Experience Platform (AEP), Adobe has built-in agentic functionality that makes it easy for marketers to use…

Qualtrics AI agents will step directly into customer surveys, online product reviews and website visits to resolve every point of friction, anticipate needs, and proactively serve every customer and employee at unprecedented scale

In this inspiring episode of the CX Goalkeeper Podcast, we’re excited to feature Karl Sharicz, a luminary in the field of customer experience (CX). Karl’s vast expertise spans various facets of CX, including transformation, leadership, and strategy….

With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles…

The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools like ChatGPT and other large language models often leads to a perception that AI has reached a level of maturity that can be immediately leveraged for significant organizational benefits.…