Month: March 2025

As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments….

Fantastic replay! Your host, Greg, engages in a fascinating conversation with Jim Iyoob, a visionary in customer experience and AI integration. Discover how artificial intelligence and data-driven strategies are revolutionizing the customer service…

As technology is rapidly reshaping the marketing landscape, the integration of artificial intelligence (AI) into marketing strategies has become a focal point for brands aiming to enhance their digital experiences. Let’s explore how brand-savvy AI can enrich authenticity in marketing by ensuring adherence to brand guidelines, preserving voice and…

In this special St. Patrick’s Day episode, we sit down with fellow Irish native and Project Mark co-founder, Tom Deane, to discuss his journey from studying construction management in Limerick …

Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn’t “which channel is better?”—it’s “how can they work together for maximum growth?” Today, I’m joined by Matt…

The concept of personal branding has evolved from a mere marketing strategy to a fundamental aspect of professional development and leadership. As highlighted in a recent podcast discussion, the essence of personal branding is deeply intertwined with reputation. The assertion that “every person is a brand” underscores the importance…

As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just as a supplementary channel but as a measurable and effective medium.

Publicis Groupe today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun.

As we navigate the evolving landscape of the workplace, the integration of artificial intelligence (AI) into business operations presents both opportunities and challenges. One of the most critical aspects of this integration is ensuring that AI aligns with company culture. The significance of this alignment cannot be overstated; it…

Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on retail media ads—but how many of those customers would have bought the product anyway? Today, I’m joined by Ben Dutter, Chief Strategy Officer at Power Digital, a leader in…