Expert Mode: Taking ROI Models From Confusion to Clarity in B2B E-Commerce
Return on investment (ROI) is the lifeblood of any successful business, yet many organizations find themselves grappling with how to accurately measure it, especially regarding their marketing and technology investments.
TechnoMile Unveils Next-Gen AI Platform and Agentic Innovations at Elevate25
TechnoMile, a leading provider of transformative, AI-enabled cloud solutions that empower companies to find, pursue, win, and retain more business with the government from go-to-market through contract closeout, unveiled its latest product innovations at Elevate25, the company’s annual customer conference.
CustomerThink: Why the Fulfillment Gap is Undermining Marketing’s Biggest Investments
With significant investments into digital storefronts, complete with product storytelling and sophisticated customer acquisition strategies, brands are keeping up with their online competition, yet a critical factor is undermining their long-term success.
Landbase Named a Cool Vendor by Gartner®
Landbase, the agentic AI company transforming how businesses go-to-market (GTM), announced it was recognized in Gartner’s 2025 Cool Vendors in AI for marketing, which includes vendors that provide “the latest innovations from startups and demonstrates AI’s new possibilities.”
Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing
Marketing to Gen Z can feel like navigating a constantly shifting landscape. Trends explode onto the scene and disappear just as quickly. For enterprise marketing leaders, the challenge is to engage this demographic authentically without appearing like they’re desperately trying to recapture their youth. It’s a delicate balance, but…
Wrike Research Finds Disconnected Workflows Limiting AI’s Potential
While 82% of employees now use AI tools at work, most operate in isolation, recreating the inefficiencies they were meant to eliminate.
CMSWire: SitecoreAI and the Shift From Search to Discovery in Digital Experience
At Sitecore Symposium, AI wasn’t the future — it was the operating system. Here’s what changes now. This article was written by Greg Kihlström for CMSWire.
New Smartsheet Report Finds AI Adoption Is Racing Ahead of Readiness in Project and Portfolio Management
Despite optimism about AI’s potential and near-universal AI experimentation, Smartsheet research reveals a critical shortfall in trust, unified tools and consistent usage, underscoring the need for Intelligent Work Management platforms to drive measurable AI impact in project and portfolio management
Postman Advances Enterprise Readiness with New Product Enhancements for Building AI-Ready APIs
Postman, the world’s leading API collaboration platform, announced several updates bringing key enterprise features to its platform, so customers can build AI-ready APIs that meet the most critical enterprise specifications.
Cloudinary Named a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Cloudinary, the image and video platform that powers many of the world’s top brands, has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms, marking Cloudinary’s second consecutive appearance in the report.
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