Month: November 2025

Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence

Research teams that haven’t moved beyond basic AI are losing out on budget, influence, and strategic relevance — and the gap is widening fast according to the 2026 Market Research Trends report from Qualtrics.

New Suite of AI Agents Automates Key Parts of Advertising Lifecycle, While Innovid Orchestrator Unites Them—Connecting Humans, Data, & AI Across the Ecosystem 

The all-in-one AI content platform powered by the world’s leading AI models. Built to simplify, automate, and scale creative workflows under affordable price.

Consensus, the leader in AI-powered Demo Automation, announced Consensus for Marketing, a first-of-its-kind solution, empowering B2B teams to convert leads 24/7 with intelligent, interactive product experiences. As buyers continue to research independently and make purchase decisions faster than ever, marketing teams face the challenge of engaging prospects effectively while…

New specialized offering leverages Infosys Agentic Foundry, EdgeVerve AI Next platform, and Infosys Topaz™ to embed production-grade agentic AI across GCC operations, from setup to scale

In this engaging episode Gregorio Uglioni welcomes Hussein M. Dajani, a visionary leader in customer experience and digital transformation. Hussein shares his journey through various leadership roles, highlighting his impactful work at Red Bull, Nissan, and Deloitte Digital. He discusses the importance of customer-centric strategies and the integration of…

In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction…

Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases in the modern marketing lexicon. We map them, we analyze them, we talk about optimizing them in nearly every strategy meeting. It’s the conceptual North Star for how we think about customer-centricity. And yet,…

The decision of whether to build, buy, or license software has long been a challenge for enterprise marketing leaders.  The rapid advancement of AI adoption has only intensified this dilemma, introducing new complexities and considerations.  While cost and time remain important factors, AI brings with it a need to…