Month: December 2025

A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are increasingly examining the risks associated with AI. Senior marketing and CX leaders must acknowledge this shift and proactively address these concerns through robust governance, transparent policies, and verifiable controls…

The initiative unites retail and technology executives around an open standard designed to prevent the erosion of customer loyalty

Groundbreaking research shows why leading brands are enhancing media quality, targeting efficiency and performance through data integrity optimization

New bi-directional flow fuels personalized customer journeys and AI-ready agent intelligence in the contact center

The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction. This article was written by Greg Kihlström for CMSWire.

The non-retired Gen X cohort (ages 45-60) faces a unique set of retirement planning challenges characterized by delayed urgency, significant financial anxieties, and increasing external pressures. Data from the Nationwide Advisor Authority Study, conducted in December 2025 by the Nationwide Retirement Institute® and The Harris Poll, reveals critical insights…

Learn why human voices drive digital transformation. Alex Wunschel explains how voice builds trust, shapes culture, and makes leaders relatable. Get concrete tips to speak authentically, train voice skills, and …

Today, we’re going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more resilient and intelligent operation. We’ll explore how AI is…

For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a high-margin revenue stream for retailers and a direct line to the point of purchase for CPG brands. Yet, for many, the reality has felt less like a strategic revolution and more like a digital…

The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to be liabilities today. In this environment, agility isn’t just a buzzword; it’s the fundamental requirement for survival and, more importantly, for dominance. The question is no longer *if* we need to adapt, but *how*…