Expert Mode from The Agile Brand Guide®

Expert Mode: Triangulating Truth in an Age of Signal Loss

Dec 11, 2025

For CMOs and other marketing leaders, the promise of a single source of truth has always felt just over the horizon. Yet, with each passing year, that horizon seems to be receding into the distance like a mirage. The challenge is no longer a lack of data; it’s a…

From AI-powered social engineering to more dangerous ransomware: Key cybersecurity threats to businesses in 2026

From AI-powered social engineering to more dangerous ransomware: Key cybersecurity threats to businesses in 2026

Dec 10, 2025

Our expert says AI-powered social engineering and AI-enabled malware, an increase in  ransomware attacks, web-based attacks, and insider threats will be the main business cybersecurity concerns in 2026

Expert Mode from The Agile Brand Guide®

Expert Mode: Why Your Next Big Brand Play Might Be on the Street Corner

Dec 10, 2025

In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI models, programmatic advertising platforms, and an ever-expanding arsenal of MarTech solutions designed to optimize every click and impression. The prevailing logic is one of scale, efficiency, and technological superiority.

The Agile Brand with Greg Kihlström

#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing

Dec 10, 2025

Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing…

Centralized PR Is Dead—Decentralized Amplifiers Are Now Driving Market Power

Centralized PR Is Dead—Decentralized Amplifiers Are Now Driving Market Power

Dec 9, 2025

The era of the “corporate megaphone” is dead. For decades, traditional public relations relied on a centralized command center: a small group of executives crafting sanitized messages to be broadcast from the top down.

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Xactly Unveils New AI Agents to Transform Incentive Compensation Management and Optimize Go-to-Market Strategy

Dec 9, 2025

Built on the Xactly Intelligent Revenue Platform, Incent AI Agents use two decades of proprietary data to drive smarter revenue growth

The Unglamorous but Essential Work of AI in the Enterprise

The Unglamorous but Essential Work of AI in the Enterprise

Dec 9, 2025

In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation, creating seamless customer journeys, and responding to market shifts with a nimbleness that borders on clairvoyance. Yet, we are often tethered to technology stacks that resemble a geological cross-section, with layers of legacy systems,…

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Addressing the Enterprise Risk of Shadow AI in the Workplace

Dec 9, 2025

A recent Cybernews survey, 59% of employees use unapproved AI tools at work – most of them also share sensitive data with them, reveals a critical security and governance challenge: 59% of employees utilize AI tools not approved by their employers, and a substantial majority of these users are…

#73: AI in the ‘real economy’ with Bassem Hamdy, Briq

#73: AI in the ‘real economy’ with Bassem Hamdy, Briq

Dec 9, 2025

Today, we’re going to talk about the practical, powerful, and often overlooked application of AI in what some call the ‘real economy’—the foundational industries that build and make our world. We’ll explore how AI-powered digital workers are moving beyond the hype to create tangible value, and what it takes…

One Amazing Thing About Rhapsody with Alexander Woellwarth

#48: One Amazing Thing About Rhapsody with Alexander Woellwarth

Dec 9, 2025

By this point, you’ve probably used AI to generate something. Maybe some text or a quick image, but is AI truly ready to take on big creative challenges from conceptual development to commercially viable images and video? Welcome to One Amazing About Rhapsody. Today we’re talking with Alexander Woellwarth,…

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