Month: February 2026

Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a…

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS  MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)– Intuit Inc. (Nasdaq: INTU), the …

A decade of deep learning investment, strengthened by new executive leadership, delivers real-time, privacy-safe performance at scale

The Personalization Maturity Report 2026 by Mastercard Dynamic Yield, based on an annual survey of C-suite executives and leaders in marketing, merchandising, UX/CX, product, analytics, and development across global regions, reveals that despite general recognition of personalization’s value, critical gaps persist in resourcing, strategic alignment, and operational processes. Brands…

The travel and hospitality (TTH) sector stands at a critical juncture. Global consumers consistently rank travel as their top discretionary purchase, indicating a robust demand outlook for 2025 and beyond. This economic buoyancy, combined with evolving customer expectations for hyper-personalized and seamless experiences, necessitates a strategic re-evaluation of digital…

Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards…

Qualtrics, the leader and creator of the experience management (XM) category, today announced the appointment of Jason Maynard as Chief Executive Officer, effective immediately. Maynard will also join the Qualtrics Board of Directors.

For years, the twin ambitions of enterprise marketing have been pulling in opposite directions. On one hand, we have the drive for hyper-personalization—the holy grail of crafting a unique, 1:1 conversation with every single customer. On the other, we have the non-negotiable need for brand governance—ensuring that every one…

Welcome to One Amazing About Civic Technologies. Today we’re talking with Titus Capilnean, VP Go-To-Market at Civic Technologies and he will be sharing one amazing thing about Civic Nexus with us today.

Talon.One, a provider of enterprise promotion and loyalty technology, has announced the launch of its Unified Incentives Protocol (UIP). The initiative aims to standardize how brand incentives—such as discounts, loyalty points, and rewards—are communicated to and processed by AI shopping agents.