Agentic Commerce

Visa: From Automation to Autonomy: Ushering in the Era of Agentic Commerce

Feb 6, 2026

According to Visa’s From Automation to Autonomy: How Agentic AI is Revolutionizing Payments report, the payments industry is on the cusp of a profound transformation, moving beyond traditional automation to an era of true autonomy driven by Agentic Artificial Intelligence (AI)

The Connected Enterprise

MuleSoft: Integrating Intelligent Automation: Strategies for Agentic Transformation in the Enterprise

Feb 6, 2026

The 2026 Connectivity Benchmark Report by MuleSoft, with insights from Deloitte Digital, reveals that despite widespread adoption, significant architectural and governance challenges persist, threatening to undermine the full potential of these initiatives. Success hinges on a robust data integration strategy and a comprehensive governance framework.

The Agile Brand with Greg Kihlström

#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world

Feb 6, 2026

Today, we’re going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it’s delivering a sea of sameness where brand voice gets lost. We’ll explore how to break free from this generic output, moving from a…

Open World CX: Customization Beats Personalization When You Need Customers to Stick

Open World CX: Customization Beats Personalization When You Need Customers to Stick

Feb 5, 2026

Personalization is what you infer. Customization is what customers choose. If you want durable engagement, treat preferences as a first-class product surface, not a settings page nobody trusts.

Kentico logo

Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams

Feb 5, 2026

Kentico announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by Kentico.

Navigating the Employee Experience Landscape

Qualtrics: Navigating the 2026 Employee Experience Landscape: Strategic Imperatives for CX Leaders

Feb 5, 2026

The Qualtrics 2026 Employee Experience Trends Report indicates that 72% of employees report experiencing significant change, signaling a critical juncture for HR and CX leaders. The report, drawing insights from employees across 24 countries and multiple industries, highlights the urgent need to prepare workforces for an uncertain future, emphasizing…

Qualtrics Logo

Qualtrics: Employees Thrive Through Change

Feb 5, 2026

New tech investments predict higher employee engagement, but most employees are using AI tools their employers don’t know about

api-first organizations

Postman: Navigating the AI-First API Landscape: Strategic Imperatives for Enterprise Leaders

Feb 5, 2026

The Postman 2025 State of the API Report, based on a survey of over 5,700 developers, architects, and executives, underscores this transformation: API strategy is rapidly becoming AI strategy. For senior marketing and CX leaders, this inflection point demands a re-evaluation of how APIs are designed, secured, and leveraged…

Expert Mode from The Agile Brand Guide®

Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human

Feb 5, 2026

### **Breaking the Convention of B2B** The first step in standing out is recognizing the homogeneity of the landscape. For monday.com, this process began with a candid audit of their own work and that of their competitors. The realization was clear: a logical, rational thread connected nearly everything, creating…

The Strategic Imperative of the Opt-In

Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value

Feb 5, 2026

The The Art of the Opt-In study conducted by Intuit Mailchimp in partnership with Ascend2, provides a strategic framework for senior marketing and CX leaders. Based on insights from over 6,000 consumers and 2,000 marketers across the United States, Canada, the United Kingdom, and Australia/New Zealand, the study illuminates…


The Agile Brand Guide®
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