Month: March 2026

The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a present-tense leadership test. Three interconnected themes dominate the landscape:

A recent Zappi study, The relevance gap: Why women feel increasingly unseen by advertising, reveals a substantial and growing “relevance gap”: women increasingly feel unseen by advertising, leading directly to financial consequences for brands. This is not merely a creative challenge; it is a revenue problem that demands immediate,…

The old model of acquiring a competitor to gain market share or buying a smaller company to plug a feature gap is being replaced by a far more calculated and sophisticated strategy. The smartest players in the MarTech and CX platform space are no longer just building wider platforms;…

BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing that AI search engines are actively evaluating brands, with each engine behaving differently.

Friday’s wave of martech announcements follows a now-familiar pattern: vendors racing to attach “agentic” to their product names while the data on actual adoption tells a very different story. The most important press release of the day wasn’t a product launch — it was Supermetrics’ 2026 Marketing Data Report,…

For years, we’ve talked about agility, but the current wave of generative AI demands something more profound: a framework of collaborative trust. Marketing teams are, rightly, adopting powerful, often low-code tools at an astonishing pace to drive results. This velocity, however, creates a vortex of new complexities and risks,…

Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, including the transition to cloud and product-led growth.

These announcements tell a consistent story, but not the one the vendors want you to hear. The real signal across all eight announcements is this: AI is automating specific, well-defined workflows — not replacing marketing strategy. The gap between what vendors promise and what marketing teams actually experience is…

Today, we are here at eTail Palm Springs, and we’re going to talk about tackling one of the biggest challenges in e-commerce: the high-consideration purchase. We’ll explore how brands can move beyond simply offering endless options and instead use AI and behavioral data to create a guided, trust-based experience…

The 2025 Google Local Search Report by Rio SEO, which analyzed over 239,000 U.S. business locations from January 1 to December 31, 2025, highlights a significant contraction in traditional local discovery channels, while simultaneously revealing a concentration of customer intent.