Month: March 2026

Adobe has announced the launch of AI Assistant in Photoshop, now available in public beta for web and mobile. This move marks a significant step in the company’s broader vision to embed conversational AI across its creative suite, aiming to reduce friction for marketers and creators by allowing them…

While the pursuit of natural language understanding was a necessary step, it often overshadowed a more critical goal: utility. The real measure of success isn’t whether an AI can eloquently apologize for its inability to help, but whether it can actually solve the customer’s problem.

Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems

Alteryx, Inc., a leading AI-ready data and analytics company, today announced its next phase of growth at the Gartner Data & Analytics Summit, surpassing $1 billion in ARR and powering more than 380 million automated workflows annually. As enterprises shift from AI experimentation to full-scale execution, demand for trusted automation and AI-ready data has…

The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem around AI specialization; (3) the shift from AI experimentation to AI governance and ROI accountability; and (4) the transformation of the B2B buyer journey…

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools. The shift from human-driven to agent-mediated discovery, purchase, and loyalty is not a future scenario — it is an active transition. McKinsey’s $3-5…

After decades of “spend-to-learn” advertising, are you still paying for consumer insights that AI can generate for free, before a single dollar of media spend?

In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s explore how we got here, and what can be done about it

Yesterday’s press release landscape tells a story that CMOs need to read carefully for the structural shifts implied. The dominant theme is a widening gap between AI adoption rates and AI competency. CoSchedule’s survey data showing only 3% of marketers self-identify as AI experts — despite near-universal tool adoption…

Today, we are recording from eTail Palm Springs, and we’re going to talk about the expanding, and frankly, more demanding role of the CMO. It’s a topic that’s front and center here at eTail, where many are discussing how marketing leaders must evolve beyond traditional brand stewardship to become…