Month: April 2026

A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent…

Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is widening, and CMOs who haven’t built the operational infrastructure to support AI at scale are now facing compounding disadvantages — not just in efficiency,…

For the better part of a decade, enterprise marketing leaders have championed a singular cause: the frictionless customer experience. We’ve invested millions, if not billions, in optimizing the path to purchase, streamlining checkouts, and crafting generous, customer-first policies.

The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to assess site readiness. The findings underscore an urgent need for senior marketing and CX leaders to re-evaluate their digital infrastructure to prepare for…

This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.

New Google Ad Manager integration increases advertiser demand for marketplace ad inventory

When you strip away the vendor superlatives, a clear pattern emerges: the industry is bifurcating between organizations that are embedding AI into the actual connective tissue of their marketing operations (data, identity, and workflow orchestration), and those still bolting AI features onto legacy stacks and calling it transformation.

This AIMG Benchmark Study, conducted in March 2026, synthesizes insights from 2,048 enterprise decision-makers and 150 AIMG experts to assess this evolution, highlighting that the central challenge for leaders is no longer if to adopt AI, but how to scale it for transformative impact.

Double Good, the fundraising app that enabled nearly 75,000 youth organizations to raise more than $125 million in 2025, today introduced new capabilities to improve fundraiser performance by giving organizers more flexibility in how they run their fundraisers. 

Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not AI adoption — that battle is largely over. According to AIMG’s new benchmark study, 87% of enterprises are already using AI and 70% have…