Month: April 2026

Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s about re-architecting…

A recent Zapier survey involving 542 U.S. C-level executives and decision-makers, reveals a significant dependency on AI vendors. Nearly three in four enterprises anticipate operational disruption if an AI vendor’s services are terminated, highlighting an urgent need for robust strategies to ensure flexibility and resilience.

Newly certified FedRAMP High design tool helps U.S. agencies rapidly transform aging applications for more efficient operations

Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt robust authenticity measures, particularly through verifiable trust signals.

New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone

This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.

New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they try

Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They know which competitor is eating their lunch on a key search term, they know which product pages are underperforming, and they know a holiday weekend is an opportunity to curate a unique customer experience.…

“Kustomer AI – Signals” surfaces real-time customer context, sentiment, and escalation risk directly to reps and managers before they engage, closing the gap between CX visibility and action. Available now natively in the Kustomer platform and on Zendesk

Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation